🔍 See what insiders are buying — free 7-day trial, no credit card required.
Get started →
SO
NYSE
🇺🇸 US
The Southern Company
Utilities
28Score
DipBuster Score™
$92.65
+$0.08 (+0.09%)
Live price · Source: Yahoo
52-Week Position
$81.69
61% of range
$99.58
Beta
0.301
Low vol
Dividend
—
no income
Mkt Cap
N/A
total value
Mkt CapN/A
P/EN/A
DividendNone
Beta0.301
52W High$99.58
52W Low$81.69
DipBuster Brief
Key signals at a glance
Zone: Hold / Watch
Neutral
Mid-Range Position (61% of 52-Week Range)
The stock sits in the middle of its annual range — no extreme dip opportunity, but also not overextended.
Neutral
Earnings Data Unavailable
P/E ratio could not be determined — this is common for early-stage, loss-making, or recently-listed companies.
Valuation
P/E Ratio—
Mkt CapN/A
52W Position61% of range
EV/EBITDA—
Cash Flow
FCF Yield—
FCF / Share
Op. Cash Flow—
Margins
Gross Margin—
Op. Margin—
Net Margin—
Balance Sheet
Cash—
Total Debt—
Net Cash—
Dividend
Yield—
Annual / shNone
Beta0.301
🔒
FCF, margins & balance sheet data are hidden — create a free account to see them.
🕵️ Insiders
📊 Valuation
💰 Dividends
📰 News
🤖 AI Analysis
Recent director dealings and insider transactions at The Southern Company (SO), from SEC Form 4 filings. Open-market buys by directors spending their own money are one of the strongest signals in investing.
| Date | Insider | Type | Shares |
|---|---|---|---|
| 2026-10-01 | Smith William G Jr | BUY | 988 |
| 2026-10-01 | Svinicki Kristine L | BUY | 539 |
| 2026-10-01 | Etheredge James O | BUY | 539 |
| 2026-10-01 | Akella Janaki | BUY | 539 |
| 2026-10-01 | Cooper Shantella E. | BUY | 539 |
| 2026-10-01 | Turner John M Jr | BUY | 914 |
| 2026-10-01 | Thomas Lizanne | BUY | 539 |
| 2026-10-01 | Grain David J | BUY | 973 |
| 2026-10-01 | Johns John D | BUY | 539 |
| 2026-10-01 | Earley Anthony F Jr | BUY | 262 |
Valuation
P/E RatioN/A
Market CapN/A
Beta0.301
Dividend/yrNone
52W High$99.58
52W Low$81.69
52-Week Range
$81.69Now$99.58
61% through annual range
From 52W High−7%
From 52W Low+13.4%
📖 Plain English Summary
The Southern Company is at 61% of its 52-week range. Beta 0.301 — tends to move less than the market.
🏦 Analyst Price Target
Loading…
🎯 Analyst Revenue & EPS Estimates
Loading estimates…
🔄 Peer Comparison
Loading peers…
Loading dividend data…
Latest news for SO
🟢 Bullish
⬜ Neutral
🔴 Bearish
🤖
DipBuster AI Analysis — SO
Heuristic · balance sheet, insider filings, price data, academic research
The Southern Company — DipBuster Score 28/100
Graham value assessment, NCAV analysis, price zones...
Insider signals, cluster detection, risk factors...
Track The Southern Company free
Add SO to a watchlist, set insider-buy and price alerts, and get the full financial picture — free account, no card.
Sponsored · FCA Regulated Broker
Trading 212
Commission-free investing. ISA and GIA available. FCA regulated.
Free share worth up to £100 when you sign up
Capital at risk. Your investments can go down as well as up. Disclaimer
DipBuster Score™ Breakdown
Value & P/E
0/30
Dip Position
15/25
Momentum & Volume
8/25
Quality & Size
5/10
Insider Activity
0/10
🎯 Dip Buyer Signal
9
/100 · NEUTRAL
dip depth
9/25
oversold rsi
0/25
mean reversion
0/15
insider zone
0/25
capitulation
0/10
Technical signal only. Not financial advice.
Quick Take
⚪
Not a Dip
DipBuster Score: 28/100
📊
Run a full check in the AI analysis tab for a deeper look.
Company Profile
The Southern Company operates as an energy utility, primarily involved in the production, transmission, and distribution of electricity. Its operations are segmented into Gas Distribution Operations, Gas Pipeline Investm…
Sector
Utilities
Market
🇺🇸 US
CEO
Christopher C. Womack
Staff
29,651 employees
Website